The origin

This platform started
with a wedding gift.

Gift of Financial Planning was not built from a whitepaper or a market research report. It grew out of a single conversation in one independent advisory practice, and two years of sessions that followed.

Early in my practice, I struggled with something most independent advisors will not admit out loud. I never asked clients for referrals.

Not because I did not want to grow. But because the clients who chose to work with me, an independent advisor over a more established firm, already meant a great deal. Asking them to evaluate their network and identify people who might need my services felt like pushing the limits of a relationship I genuinely valued.

So I would casually mention that my practice was growing and always looking for new clients. A subtle signal. Never a direct ask.

Then one afternoon, a longtime client mentioned almost in passing that his best friend was getting married soon and was trying to find a memorable, practical gift. They were considering skydiving, concert tickets, cooking classes.

A few weeks later, that same client called me. He wanted to know if I would be willing to spend a few hours helping his friend get his finances in order before the wedding. He would pay for the sessions himself.

I said yes without hesitation.

Those sessions ran longer than planned. I helped his friend work through several financial goals he had been putting off for years. A few months after the wedding, he and his newly married wife became my clients.

That single conversation — a client who trusted me enough to pay for his friend's financial future — is what Gift of Financial Planning is built on. That was two years ago. Since then, gifted sessions have become the most reliable source of new clients in my practice.

S
Said Israilov, CFP®
Co-Founder, Gift of Financial Planning
Real Results

Two years.
Proven in practice.

38
Gifting sessions delivered
Across 2 years in one practice
14
Ongoing clients acquired
Directly from gifted sessions
37%
Conversion rate
vs. 3–5% from traditional referrals

Based on the founding advisor's own practice data, May 2024 through May 2026. Results are illustrative and not a guarantee of future outcomes.

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