Referrals are your best source of growth.
But the mechanism is broken.
of new RIA clients and new client assets came from referrals in 2024 — the dominant growth channel by a wide margin.
Source: Schwab 2024 RIA Benchmarking Study
of advisors say unsolicited referrals were their most productive new client source in 2025. Clients are willing — the mechanism fails.
Source: InspereX Advisor Pulse Survey 2025
of advisors have no relationship with their clients' adult children — the people most likely to be gifted a planning session.
Source: InspereX Advisor Pulse Survey 2025
Your clients trust you. Their network needs you. There’s no bridge.
Your clients have friends who just got a promotion, siblings carrying student loans, colleagues who received a windfall. These people would benefit enormously from a conversation with you.
But there’s no natural way for your client to make that introduction. Saying “you should call my advisor” feels transactional. Asking for referrals puts them in an awkward position.
“The most common reason clients don’t refer is that they don’t know anyone who needs an advisor — not because they wouldn’t.”
The real barrier isn’t willingness. It’s the absence of a mechanism that makes the introduction feel natural, generous, and easy. That’s exactly what Gift of Financial Planning™ provides.
Three steps.
One warm introduction.
You provide the planning expertise. We provide the gifting infrastructure — the branded experience that turns your client’s goodwill into a booked session.
You set up your advisor page
Choose packages, set your pricing, and customize your branded gifting page. Takes under 30 minutes.
Your client purchases a gift
They select a package, write a personal note, and choose a delivery date. Checkout via Stripe — you get notified immediately.
The recipient redeems and books
They receive a branded gift email, build a profile, select planning topics, and book directly on your calendar. A warm, pre-qualified prospect.
Planning Packages
Two tiers. You choose your price.
Advisors select which packages to offer and set their own price within platform guidelines. Standardized enough to build trust. Flexible enough to fit your practice.
Clarity Session
One focused question. One clear answer.
Advisor sets price within this range
- ✓1 focused planning session (60 min)
- ✓One defined topic — refinance decision, starting an IRA, understanding RSUs
- ✓1 follow-up email with next steps
- ✓7-day window for quick questions
Perfect for: colleagues, acquaintances, anyone facing a specific financial decision
The Roadmap
A full financial plan. A lifetime of impact.
Advisor sets price within this range
- ✓Preparation session + 3 planning sessions
- ✓Discovery, strategy development, and plan delivery
- ✓Personalized written financial plan
- ✓6 months planning tool access
- ✓45-day window for follow-up questions
Perfect for: meaningful life milestones — graduation, new job, starting a family
Advisors can offer one or both packages. Pricing is set by each advisor within platform guardrails to maintain brand consistency.
The referral that doesn’t
feel like a referral.
No awkward ask required
You never have to ask your clients for referrals. They initiate the introduction on their own terms, when a moment naturally arises.
It arrives as a gift, not a sales call
The recipient gets a beautifully designed gift experience. They're excited, not skeptical. Trust is pre-established before you even meet.
A prospect who already said yes
By the time they book their first session, they've created a profile, selected their planning topics, and uploaded documents. They're committed.
New revenue, beyond AUM
Each gift package is a paid planning engagement. Independent of whether the recipient becomes an ongoing client, you earn.
Your clients are already talking about you. Now they can do something about it.
Clients who refer do so most often because someone in their network asked them for a recommendation — not because the advisor prompted them.
They mention you to a friend going through a divorce. A sibling asks what to do with their 401(k). These moments happen all the time.
Gift of Financial Planning™ turns that moment into a structured, purchased, delivered experience. Your client doesn’t pass along a card — they send a gift. And when a gift arrives, it changes the dynamic entirely. The recipient isn’t being sold to. They’re being cared for.
- ✓Client purchases a service from their advisor on behalf of a third party — a clean transaction
- ✓No solicitor arrangement — platform fee model keeps compensation clean
- ✓No FINRA gift rule concerns — this is client-to-recipient, not advisor-to-client
- ✓We recommend reviewing with your compliance officer before going live
Is This For Me?
Built for independent,
fiduciary advisors.
GOFP is designed for a specific type of practice. We’re selective about who we onboard — not to be exclusive, but to protect the quality of every recipient’s experience.
Independent RIA
You own your practice and can make product decisions without broker-dealer approval. Solo or small firm, up to ~10 advisors.
CFP® or equivalent credential
You hold a recognized professional designation. Recipients deserve to know they're meeting with a credentialed professional.
Fiduciary, always
You act in your clients' best interest 100% of the time. No commission-based products. No conflicts of interest.
Broker-dealer affiliated
BD-affiliated advisors face additional compliance layers that make onboarding complex. We may expand to this segment later.
AUM-only practices
If you don't currently offer one-time or project-based planning, the gifting model doesn't fit your service structure — yet.
Wirehouse advisors
The compliance and approval infrastructure at large wirehouses makes independent platform adoption difficult at this stage.
Founding Cohort
Apply for Early Access
We’re looking for 15–20 independent fiduciary advisors to be our founding cohort. You’ll shape how the platform works, get locked-in founder pricing, and be among the first to offer Gift of Financial Planning™ to your clients.
Start Your Application
Takes about 5 minutes. We review every application personally and follow up within 5–7 business days.
Start My Application →By applying you agree to our privacy policy. We don’t share your information.